Partnership extends Safety Cloud's global reach into APAC, putting real-time digital alerts into the hands of emergency services, road workers, and more across the region

‍

CHICAGO, IL / AUSTRALIA — HAAS Alert, the company behind Safety Cloud^® — the world's largest commercially deployed V2X digital alerting platform — today announced a distribution partnership with Australian Warning Systems (AWS), a specialist provider of road safety and warning solutions operating across Australia and New Zealand. The partnership further enhances Safety Cloud's footprint in the APAC region, adding proven real-time digital alerting technology to emergency services, road authorities, traffic management operators, utilities, infrastructure providers, construction fleets, towing operators, transport fleets, and connected roadside infrastructure across two of the world's most geographically challenging road environments.

Every day, emergency responders and road workers across Australia and New Zealand face the same risk confronted by their counterparts globally: approaching drivers who do not see traditional warning measures until it is too late. Lights and sirens provide, at best, a few seconds of reaction time. Safety Cloud changes that equation — automatically sending digital alerts directly to drivers' navigation apps, connected vehicle dashboards, and smartphones up to 90 seconds before they reach a scene. Australian Warning Systems brings deep knowledge of the Australian and New Zealand road safety landscape, established relationships with emergency services, road authorities, and fleet operators across both countries, and a proven track record of deploying safety-critical technology in the field. As the appointed Authorised Distributor for Safety Cloud in the region, Australian Warning Systems will support local market development, customer engagement, deployment coordination, installation pathways, and frontline customer support, with HAAS Alert providing platform, product, and technical support with HAAS Alert providing platform, technical, and product support from its global operations.

"Safety Cloud was built to protect people — whether they are responding to an emergency in Chicago, maintaining a motorway in the UK, or working roadside in Australia," said Gareth Evans, Director of Strategy and Business Development EMEA at HAAS Alert. "Australian Warning Systems understand the roads, the operators, and the regulatory environment in their region better than anyone. This is exactly the kind of partnership that takes proven technology and puts it where it is needed most. We are committed to making sure every road worker and responder in Australia and New Zealand has the same digital protection that fleets across the US and Europe already rely on."

"We are excited to partner with HAAS Alert to bring Safety Cloud digital alerting technology to Australia and New Zealand,” said Dinesh Hirani, Australian Warning Systems.

At Australian Warning Systems, our focus has always been to provide practical, reliable, and field-ready safety solutions. This partnership allows us to offer customers a connected digital warning solution that can complement their existing equipment and help improve safety outcomes for roadside workers, responders, vehicle operators, and the wider public. We look forward to working with HAAS Alert, our customers, and industry stakeholders to introduce Safety Cloud across Australia and New Zealand and support organisations looking to improve visibility, awareness, and protection for people working in high-risk roadside environments.”"

The announcement builds on Safety Cloud's rapid international expansion. Already live with deployments across the United States, Canada, South America, Europe, Australia and Malaysia, Safety Cloud is integrated with navigation platforms including and embedded directly in the dashboards of vehicles. The APAC partnership with Australian Warning Systems adds a strategically important new region to a network that now spans four continents.

Initial commercial focus will include emergency services, road authorities, traffic management, road maintenance, utilities, infrastructure, towing, and fleet operations across Australia and New Zealand, with Safety Cloud's hardware-agnostic platform enabling rapid integration with existing fleet telematics and vehicle systems. The partnership builds on HAAS Alert's established methodology: production-ready deployments that deliver measurable behaviour change on real roads, not extended pilots.

‍

About HAAS Alert

HAAS Alert's mission is to build lifesaving mobility solutions, making vehicles and roads safer and smarter. Safety Cloud^® is the world's largest commercially deployed V2X digital alerting platform, sending real-time alerts from emergency response, road maintenance, and recovery fleets directly to approaching drivers through navigation apps, connected vehicle dashboards, and smartphones. Safety Cloud is trusted by thousands of agencies and fleet operators across the United States, Europe, and Asia Pacific. For more information, visit haasalert.com.

‍

About Australian Warning Systems

Australian Warning Systems is an Australian provider of vehicle warning, traffic management, and road safety solutions, supporting customers across emergency services, traffic management, road maintenance, utilities, infrastructure, transport, construction, civil works, and fleet operations.

The company supplies and supports a range of safety-critical warning products, including arrow boards, pilot and escort vehicle signage, oversize vehicle signage, emergency and warning lighting, vehicle-mounted warning systems, and other road safety equipment.

With a focus on practical, reliable, and field-ready solutions, Australian Warning Systems works with customers across Australia and New Zealand to improve visibility, communication, and safety for roadside workers, vehicle operators, and the wider public.

Through its partnership with HAAS Alert, Australian Warning Systems is expanding its offering to include connected digital alerting technology, helping organisations add another layer of protection for vehicles, crews, and assets operating in high-risk roadside environments.

‍

‍

Media Contacts:

‍

HAAS Alert

Nicholas Little Nick@haasalert.com +1 805 865 6053

‍

Australian Warning Systems

Dinesh Hirani
dinesh@warningsystems.com.au+61 3 9796 5880

‍

‍